Wednesday, August 26, 2020

Pizza USA Term Paper Essay

Unique This case includes Pizza USA, a little free chain eatery activity that offers both feast in and do administrations for clients that has gotten input for a potential change that will require the execution of configuration procedure to include administrations. Right now, clients have shown that they are satisfied with the food offered by the eatery yet they would build pizza buys if a conveyance administration was accessible. This issue integrates with two separate issues. In the first place, so as to stay serious inside the business, client needs and inclinations should be heard. All things considered, in the event that you can't satisfy your client base, you will lose them. Besides, the progressions required must be done in a way that consolidates information social event and investigation and execution of an arrangement that best suites this specific sort of business so as to augment achievement. Client care has been a repetitive topic in numerous conversations with respect to business tasks and the executives lately. The predominant idea is that all together for your business to develop and be effective, you should recognize what your clients need and figure out how to convey it. This paper will dissect and examine how procedure configuration can be executed to help this business to accomplish its objectives. Inside the procedure plan examination and conversation, a few elements will be inspected to include: ID of what consumer loyalty intends to the business and how we can recognize the things that are generally significant to clients, the likely net yield of accomplishing an elevated level of consumer loyalty and productivity, and the trait of building up an effective pizza conveyance (from oven to entryway) framework. The paper will likewise evaluate production of market â€Å"advantages† to keep up as well as develop the client base. Pizza USA: An Exercise in Translating Customer Requirements into Process Design Over the most recent five years paving the way to 2012, the Pizza Restaurants industry has encountered the consequences of a downturn in economy. Eateries have been straightforwardly influenced by changing economic situations, for example, changes in serious rivalry, diminishing shopper spending and an expansion in general wellbeing awareness (Kalnins, An., and Mayer, K. , 2004). Be that as it may, regardless of such overpowering chances and difficulties, organizations had the option to conquer monetary tough situations by reevaluating themselves through inventive advertising and changing their menu’s to adjust to clients inclinations (Kelso, 2012). This permitted the business to recuperate viably and buyer spending and market development returned in 2010. As more shoppers came back to the cafés, generally speaking interest expanded. The U. S. Pizza industry midpoints around 410 million pizzas for each year (Kelso, 2012). In 2012 alone, pizza deals are relied upon to arrive at a mind boggling $36. 1 billion in income which is a 3. 8 percent expansion from the earlier year (Kelso, 2012). This development is relied upon to proceed at a pace of 2. 9 percent for every year through 2017. In light of accumulated information, 97 percent of U. S. shoppers have requested food from a pizza café or foundation inside the previous a year (Kelso, 2012). Regardless of what you look like at it, pizza utilization is on the ascent and makes an extraordinary open door for achievement in this industry. As per Gregory Badishkanian, a CITI Analyst, the enormous three of the pizza business: Pizza Hut, Domino’s, and Papa Johns are as of now in position to build piece of the pie. (Bloomberg, 2012). In spite of the fact that the huge three contain 30% of the complete pizza advertise, the staying 70% involve to a great extent of other enormous chains with less market inclusion and obviously the littler free chains (Kelso, 2012). While the bigger chains are improving benefits free anchors are battling to remain above water in the midst of the savage rivalry among the bigger progressively settled organizations, for example, the huge three (Kelso, 2012). Understanding this problem, it would be generally judicious for any free eatery administrator to expand activities by guaranteeing that inward procedure configuration empowers proficient efficiency as well as creates a procedure that is client benevolent and concentrated on customer’s requirements and inclinations (Kalnins, A. , and Mayer, K. , 2004). This would be basic in the business’ capacity to make due in such a monopolistic sort advertise. Effective activity inside a littler autonomous chain café faces difficulties that may not be as clear to a bigger and increasingly settled mainstream stores. Pizza USA is a little chain activity that as of now offers two types of assistance: eat in and complete alternatives. Clients have remarked that if conveyance administrations were added to the café contributions, they would conceivably purchase more pizzas (Jacobs and Chase, 2011). In light of this data, it is evident that the proprietor needs to survey his business activities and consider a procedure plan that would incorporate adding this support of current tasks. The option of conveyance administrations would possibly require extra funding to back changes and may include the recruiting of extra staff. Be that as it may, income increments because of the additional help would off-set the expenses related with these options. Close and long haul suggestions would incorporate survivability inside such a serious market. As a client, the essential focal point of my fulfillment with this sort of business relates basically to proficiency and the degree of client care gave. On the off chance that conveyance administration was given, the two territories that would be generally predominant in my brain would be the conveyance time and the condition of the pizza once got. Very frequently, I’ve got conveyed food that was warm and at times cold. Obviously, I never reached that eatery again. What might make a one of a kind encounter would be the restaurant’s capacity to convey inside an extraordinary timeframe as well as to give a pizza that is steaming hot as it would be while feasting in. Another viewpoint would be a motivating force to arrange conveyance by method of limiting or some kind of remunerations administration. These are encounters that have not been commonplace as far as I can tell with pizza conveyances. Technique. The apparent situational investigation are as per the following: Strengths-Due to the littler idea of the business, It might make a progressively close to home understanding for the clients along these lines expanding consumer loyalty; Weaknesses-As a littler business element, they have less assets and restricted alternatives in actualizing changes to satisfy client needs. Likewise, the business would be less open minded of negative effects that may result from changes contrasted with bigger set up chains with extra assets accessible; Opportunities-A more grounded client relationship will in general permit greater adaptability because of more grounded faithfulness among fulfilled clients. Steadfast clients are eager to endure changes instead of making an underlying assurance and proceeding onward to another business; Threats-The essential dangers are obviously the bigger and increasingly settled chains, for example, the huge three. Once more, due to resourcing issues, these littler and free activities have less adaptability and opportunity if changes become not exactly alluring. The essential drivers and impacts are business survivability and consumer loyalty. In spite of the fact that these two regions are referenced independently, they are in truth one. On the off chance that changes are not made to address client issues and inclinations, the business dangers losing customer base and possible conclusion. The term client reliability has been portrayed as a procedure of catching how well an association is acting in three basic market measures: client maintenance, portion of wallet, and value affectability comparative with contenders (Jacobs and Chase, 2011). Studies have indicated that client reliability relates legitimately to business achievement and survivability. There exists a significant differentiation between item structure from the user’s angle from what may have been expected by the maker (Jacobs and Chase, 2011). The fundamental contrast manages the expected versus saw helpfulness of a given item. To put it plainly, if the customer’s input isn't thought of, item or procedure configuration might be a significant exercise in futility on the from end of the arranging cycle with even a more regrettable result once in the market. Table-1 beneath demonstrates fast serve fulfillment rates among the top organizations in the market to incorporate the enormous three (Verma, R. , and Thompson, G. , 1999). As should be obvious, every one of the bigger chains has high in general scores in consumer loyalty. Yet, this is just one of numerous regions that might be evaluated. The autonomous chains can take in something from this information. The enormous chains didn’t endure the market and become who they are today without accomplishment in this specific territory (Verma, R. , and Thompson, G. , 1999). Table-1 Although the case circumstance portrayed is steady with most different business tasks, â€Å"what should be possible to be progressively gainful? † it is one of a kind in itself due the detail andlevel of changes talked about. There are most likely 100 territories that could be seen that manages proficiency and consumer loyalty. In any case, with the end goal of this paper we will just break down the previously mentioned territories. In the event that surveying productivity and consumer loyalty is a regular event, which is the situation in many organizations, at that point this case could assuredly be considered as a prior circumstance. Be that as it may, this paper has little to do with surveying an archived misfortune in benefits or income streams so the advancement is obscure, best case scenario. There are numerous course ideas that can be applied to comprehend this circumstance. Anyway the two most common regions of tasks theory that rings a bell are: Chapter 3-Product and Service Design and Chapter 5-Process Analysis. Quality Function Deployment (QFD) in section 3 examines the way toward getting the customer’s â€Å"voiceâ�

Saturday, August 22, 2020

10 Ways to Render Sentences More Concise

10 Ways to Render Sentences More Concise 10 Ways to Render Sentences More Concise 10 Ways to Render Sentences More Concise By Mark Nichol This post subtleties different systems for lessening and improving sentences. 1. Sentence Combination Maintain a strategic distance from back to back sentences that end and start, separately, with a similar word or expression as happens here: A typical method to follow the present condition of frameworks is checking execution measurements. Execution measurements show how resources are performing at the exchange level. In such cases, supplant the period between them with a comma and erase the second cycle of the word or expression with which: â€Å"A basic approach to follow the present condition of frameworks is checking execution measurements, which show how resources are performing at the exchange level.† 2. Consolidating by Subordination At the point when a sentence incorporates two sequential action word phrases, consider changing over one to a subordinate proviso. For instance, note how the subject of this sentence is trailed by two explanations of truth: The famous tea is an image of the city’s benevolent cordiality and is regularly served in a glass to show its jade-green shading. The primary articulation can without much of a stretch be subsumed into the principle proviso as an incidental expression: â€Å"The famous tea, an image of the city’s thoughtful accommodation, is regularly served in a glass to show its jade-green color.† 3. Incorporation of Clauses Here, an early on subordinate statement sets up a superfluously tedious sentence: For social insurance elements with comparable classes of clients, they might have the option to lessen the general assessment exertion by applying the portfolio approach. The provision is effortlessly coordinated into the primary condition by overlooking for and rewarding â€Å"health care entities,† instead of they, as the sentence’s subject: â€Å"Health care substances with comparable classes of clients might have the option to decrease the general assessment exertion by applying the portfolio approach.† 4. Denominalization Nominalization is the difficulty of exposition by utilizing things while utilizing the action word type of that thing, or amending the sentence to kill the requirement for a thing, creates all the more clear, brief writing; things, obviously, are indispensable to composition however, particularly on account of formal things with so much components as - ation, they can be mishandled in the administration of passing on power. This sentence isn't excessively formal, yet it is wordier than should be expected: Besides, organizations are taking reinforcements of the creation applications and putting away them for uncertain periods. Denominalization-truly, â€Å"unnaming†-is essentially an extravagant method of saying â€Å"rephrasing to take out nouns.† Note that in this sentence, the thing reinforcements can be changed over to an action word, rendering the action word taking pointless, and the last expression can be consolidated by changing the descriptive word uncertain into a verb modifier, which empowers cancellation of the thing time frames: â€Å"Furthermore, organizations are backing up the creation applications and putting away them indefinitely.† The accompanying sentence is a case of an announcement with a twofold decker nominalization: The board may think that its advantageous to participate in a discourse on an intermittent premise with respect to the organization’s arrangement. As in the past model, single word effectively replaces an expression â€Å"on an intermittent basis† can be diminished to occasionally: â€Å"Management may think that its advantageous to intermittently participate in an exchange in regards to the organization’s policy.† In any case, further decrease is accomplished by supplanting the expression â€Å"engage in a dialogue† with an equal word: â€Å"Management may think that its useful to intermittently talk about the organization’s policy.† 5. Utilizing Terms Rather Than Definitions One methodology to accomplish succinctness is to abstain from portraying something by characterizing it; note the clarification in the accompanying sentence: He was inclined to committing humiliating errors in broad daylight. Here, the people conduct can be depicted with a term that epitomizes the definition: â€Å"He was inclined to submitting false pas.† 6. Erasure of Expletives The exclamations â€Å"there is† and â€Å"there are† are poor substitutes for a solid subject; note how the accompanying sentence gets looking powerless so far: There are hardly any, money and bookkeeping offices that are not encountering some type of extraordinary change. Interjections need not be extracted for each situation, yet limit their utilization by erasing such expressions for the unequivocal thing or thing phrase that follows (and erase the related that that shows up later in the sentence): â€Å"Few, assuming any, fund and bookkeeping offices are not encountering some type of outrageous change.† 7. Keeping away from Tautology Repetition is excess or reiteration, for example, appeared here: Would you be able to rehash that? To rehash is to accomplish something, so this sentence is identical to â€Å"Could you state that again again?† Indicate the activity somehow: â€Å"Could you state that again?† or, all the more briefly, â€Å"Could you rehash that?† 8. Utilizing Brief Modifiers While changing a thing to give more data about it, utilize a first descriptive word or phrasal descriptor as opposed to an all-encompassing expression following the thing. The accompanying sentence shows utilization of a verbose altering phrase: She offered a clarification that was brief and to the point. This sentence can be straightened out by finding the depiction of the clarification before the thing: â€Å"She offered a brief, to-the-point explanation.† 9. Extracting Single Words Once in a while, decreasing a sentence by only single word improves it, as appeared in the accompanying models: As opposed to evaluating the entirety of the agreements, select a delegate test to survey. In the expression â€Å"all of,† of is commonly pointless: â€Å"Rather than surveying all the agreements, select a delegate test to assess.† How is innovation assisting with changing the manner in which old individuals are thought about? In the expression â€Å"helping to,† to is incidental: How is innovation helping change the manner in which old individuals are thought about? That is the most irritating mistake I have ever observed, and furthermore the most predominant. Additionally, when it promptly follows and, is repetitive: That is the most irritating mistake I have ever observed, and the most common. 10. Dodging Prolixity Cease from colorful, verbose depictions. The accompanying sentence is an outrageous case of liberal longwindedness, yet except if one is purposely prolix in the administration of funniness, be careful about getting control over too much fancy composition: One may with the most extreme certainty paper to win in a discussion in which one states that having one’s own methods for vehicular movement offers one more noteworthy adaptability than open transportation gives in the matter of movement to one’s spot of learning or business or to social events. Pare such excessively confounded organization: â€Å"It’s simple to win a contention that having one’s own vehicle makes it simpler to get the opportunity to class or work or to meet companions than if one uses open transportation.† Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Grammar classification, check our famous posts, or pick a related post below:The Royal Order of Adjectives Disappointed + PrepositionCareful with Words Used as Noun and Verb

Essentials of Marketing Case Study Example | Topics and Well Written Essays - 1000 words

Fundamentals of Marketing - Case Study Example Henceforth the authors of Innocent have guaranteed that the item justifies itself with real evidence about the organization and the brand name. In contrast to the administration division, Innocent isn't client driven, anyway the item is created in view of the client desires and the nature of the item goes about as the special factor (Jobber, 2004). The disavowal of Innocent to be sent out to nations where it is unimaginable to expect to move for the time being shows the significance given to the item determinations. In spite of the fact that the expense of the item is generously high, the whole expense goes into the item not at all like different brands in a similar area that have a colossal promoting spend. Right now, Innocent doesn't have any faithfulness programs or other client driven costs, in contrast to different organizations. The fundamental explanation is that Innocent has put together its promoting methodology with respect to the item quality and conviction that the client s who are happy with the item will return for more (Groonroos, 1994). Despite what might be expected, the administration area weights on client dedication programs so as to fabricate a relationship with the client. This outcome in included expenses for the organization which at that point goes into the cost of the item or administration gave (Fisk et al, 2000). Guiltless is an item situated brand and has given due thought to the tra... Anyway the advertising blend is interesting and it has focussed on every one of the four P s in differing degrees. Honest, because of its one of a kind plan of action, has used the 4 Ps, i.e., Product, Promotion, Price and Place to make a coordinated showcasing blend. The item has been created after substantial contemplations on advertise requests and client desires. The item has been given the most significance and the various advertising methodologies rotate round the item (Hakansson and Waluszewski, 2005). The organization has situated itself in the market as an excellent smoothies brand. The Price mirrors the item quality and the situation in the market. In contrast to different brands in the division, Innocent doesn't include sugar or additives, and produces items with higher measures of new organic product mash. Blameless legitimizes this significant expense by demonstrating that the item is simply regular and that it is like home made smoothies. The advancement procedures are lined up with the item and its value, accordingly stressing its situation in the market (Evans and Moutinho, 1999). The notice spend is less similarly, which again mirrors that reality that the expense of the smoothies are totally secured by the item and that the organization doesn't charge the clients for the publicizing spend (Dobni and Luffman, 2000). The organization has developed globally, yet at the same time accentuation is given to the uniqueness of the item. Henceforth it is trading methodology is obviously intended to fare to nations which can be arrived at for the time being, as th e item life is shorter because of the nonattendance of additives. In this way it is apparent that Innocent has cunningly used the four Ps in making a one of a kind incorporated

Friday, August 21, 2020

Mandate of Heaven

Presentation The principal method of reasoning of the report is to look for and give an intricate clarification concerning the importance of the â€Å"Mandate of Heaven†. It additionally covers how China’s yellow waterway assumed a job in China’s development, how Confucianism, Taoism and Buddhism methods of reasoning, Great Wall and Silk Road, Opium Wars, and socialism influence China’s human advancement. â€Å"Ming† in early Chou was basically the eminent command given to the decision class.Advertising We will compose a custom exposition test on Mandate of Heaven explicitly for you for just $16.05 $11/page Learn More However, it has experienced two distinct turns of events. It at first foreordained the ethical directions of paradise. Apparently the unrivaled or the decision house got authority from paradise to oversee and control the individuals. All things considered, when the unrivaled or ruler was toppled, it rearranges a misfortune in the Manda te of Heaven. In this way, the idea of Mandate of Heaven looks like the magnificent right of lords in that the option to control streams legitimately from God’s will. The ruler or unrivaled accepts that the manner in which they administer a state is as per the desire of Heaven, and that individuals need to comply with the predominant that has prearranged the command or position to control them. Fundamentally, it was a thought of power or authenticity of a ruler to manage under the paradise. In this manner, the better turned into a natural agent than care for the individuals, just as the government assistance of their subjects. China’s Yellow River The Zhou and Shang administrations denoted a perplexing human advancement period for China. During this period, Chinese customs and social qualities were spread and unfolded all through Asia. China’s yellow stream assumed an indispensable job, just as the key impact on horticulture in China. The turn of events and achi evement of urban communities, asset exchanging and work openings likewise depended on the yellow stream. The Pamir, Tian and Himalaya mountain goes, the Mongolian steppe, just as deserts, for example, the Gobi and Takla Makan, detach China from the eastern side of the equator. Accordingly, make a trip was troublesome because of the tremendous path of mountains, consequently, making exchange and transportation troublesome, too. As a matter of fact, individuals didn't go by foot since correspondence would be made enormously moderate. As another option, travel was basic through Yangzi and Yellow streams. Furthermore, agribusiness and exchange couldn't be adequate without the waterways. Confucianism, Taoism and Buddhism Philosophies China has gigantic history in religion and craftsmanship. As of now, religion in China is instituted â€Å"Chinese Religion† since it isn't sorted out however a joined development. Chinese culture sorts religion into four customs: Confucianism, Chines e society religion, Buddhism and Taoism.Advertising Looking for exposition on topography? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Most individuals in China blend religion in with their day by day convictions. Likewise, the Chinese government assumes a urgent job in directing the religion that individuals ought to follow. The Chinese workmanship is established on these three key religions: Confucianism, Buddhism and Taoism. The recently referenced religions put accentuation on affection for nature. Consequently, scenes, creatures, blossoms and winged animals comprise the built up subjects of the specialty of Chinese. Incredible Wall and Silk Road The Silk Road, which is known as the silk course is a wide-extending interconnected, arrangement of associations of exchange courses that transverse the Asian mainland. It interfaces East, West, and Southern Asia with the Mediterranean nations, just as the Eastern and Northern Europe and Af rica. The cause of the name Silk Road is connected to the broad trans-mainland silk exchange that happens in China. The silk exchange came into activity when China had the rule of Han line. Likewise, to silk, the other noteworthy element is the Silk Road that was utilized to convey some other ware to shape some portion of the huge world history. In that equivalent light, the Silk Road is viewed as the world’s most established intercontinental courses that stretch and maintains a significant number of religions specifically the Buddhism through Central Asia. This communicate/dissemination has not just had an extensive effect on the lives and societies in demanding nations inside the mainland, however it has additionally left the residents of those nations with an expanse of miracles in writing and craftsmanship. Workmanship and iconography are the two principle frames that have assumed an essential job in the transmission of strict conventions up and down the Silk Road. The Gr eat Wall of China is a proof and an authentic thing to the Chinese’s broad excursion of human advancement. The divider was worked to shield the nation from intruders, just as a demonstration of riches and influence in antiquated China. Opium Wars The rule of Qing administration dreaded precariousness because of the impacts of the outside world, particularly European nations. This came about to refusal of the dealers into the nation. Thus, wars were utilized to open exchange, especially for opium. China lost the war, and this cleared method to marking of settlements that saw enormous exchanging organizations being opened in Hong Kong. Socialism The beginning of socialism saw a substitute slackening and fixing of political and financial approaches. It guaranteed redistribution of riches through land changes, and starting influence structure that was brought together. Furthermore, socialism prompted a battle coordinated against tax avoidance, pay off, robbery of government resou rces, undermining materials and work, and taking government monetary secrets.Advertising We will compose a custom article test on Mandate of Heaven explicitly for you for just $16.05 $11/page Learn More Moreover, socialism moved the financial framework to communist, rather than private proprietorship. China strived to achieve monetary development and advancement established on intentional destabilization. The video investigates the various viewpoints that influenced the Chinese human progress. This exposition on Mandate of Heaven was composed and presented by client Desiree Holder to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it as needs be. You can give your paper here.

Fondue fun and done

Fondue fun and done [see also: Melis and the AXO Chocolate Factory] Last night, after a long Saturday of working to select the class, I hopped on the SafeRide shuttle to attend the Alpha Chi Omega (usually abbreviated as AXO, and usually said A-Kai-Oh) sororitys annual Fondue party. AXO Fondue is one of the most anticipated parties of the year, a great MIT tradition. This year, for the first time, the party was preceded by a special faculty hour, with many luminaries in attendance, including President Susan Hockfield: Other attendees (according to my handy RSVP list; it was too crowded to get to see everyone!) included professors Les Norford, Esther Duflo, Douglas Hart, Joel Dawson, Susan Slyomovics, Rosalind Williams, Eric Klopfer, and Margery Resnick. One of the big appeals of the party is, of course, chocolate. Lots of it. Including a yummy chocolate fountain. And, to add a little more class, they also had an awesome jazz band. This years party also was in celebration of the competition of the renovation of AXOs beautiful brownstone house in the Kenmore Square neighborhood of Boston (take a virtual tour of their gorgeous house). A nice thing about Fondue was seeing lots of friends (including some AXO alumnae, Becca 01 and Jojo 03) and colleagues from around MIT (including Cynthia Skier and Barbara Baker). And any party with 5 of the bloggers there must be something special. Melis (an AXO sister), myself, and Bryan are pictured below; later, I caught up with Sam and Mitra enjoying the festivities. All that chocolate has given me great energy to continue admitting the Class of 2010!

Fondue fun and done

Fondue fun and done [see also: Melis and the AXO Chocolate Factory] Last night, after a long Saturday of working to select the class, I hopped on the SafeRide shuttle to attend the Alpha Chi Omega (usually abbreviated as AXO, and usually said A-Kai-Oh) sororitys annual Fondue party. AXO Fondue is one of the most anticipated parties of the year, a great MIT tradition. This year, for the first time, the party was preceded by a special faculty hour, with many luminaries in attendance, including President Susan Hockfield: Other attendees (according to my handy RSVP list; it was too crowded to get to see everyone!) included professors Les Norford, Esther Duflo, Douglas Hart, Joel Dawson, Susan Slyomovics, Rosalind Williams, Eric Klopfer, and Margery Resnick. One of the big appeals of the party is, of course, chocolate. Lots of it. Including a yummy chocolate fountain. And, to add a little more class, they also had an awesome jazz band. This years party also was in celebration of the competition of the renovation of AXOs beautiful brownstone house in the Kenmore Square neighborhood of Boston (take a virtual tour of their gorgeous house). A nice thing about Fondue was seeing lots of friends (including some AXO alumnae, Becca 01 and Jojo 03) and colleagues from around MIT (including Cynthia Skier and Barbara Baker). And any party with 5 of the bloggers there must be something special. Melis (an AXO sister), myself, and Bryan are pictured below; later, I caught up with Sam and Mitra enjoying the festivities. All that chocolate has given me great energy to continue admitting the Class of 2010!

Thursday, June 25, 2020

Discuss The Various Aspects Of Cognitive Psychology - 825 Words

Discuss The Various Aspects Of Cognitive Psychology (Other (Not Listed) Sample) Content: NameCourseTutorDateCOGNITIVE PSYCHOLOGY1.What is a cognitive psychology?It is the approach that concentrates on the thought process as well as other internal processes of the mind such as memory in evaluating the behavior of an individual. The cognitive approach has not been in practice for long as compared to other psychological approaches (Psychologist). It focuses on how the human brain obtains, process and accumulate info and how this processes eventually determine the behavior of a person. The development of this approach was greatly influenced by the dissatisfaction psychologists had with the other methods and more importantly the behavioral approach, which never concentrated internal processes that led to the existence of given behavior. It was mainly concerned with the observable characteristics and less interested in the causes of this behaviors, while this approachs primary concern is the reasons for this responses which are triggered by the brain. I believe it is a more reliable approach as compared to the others as it mainly uses scientific methods which tend to give more facts about a given behavior as compared to self-examination. The acknowledgment of the various existing internal processes of the mind makes it even more credible as an approach that evaluates how people behave as compared to the others methods which tend to be more speculative.2. Comparison of other approaches.The Humanistic approach gives more importance on how different people behave as compared to each other. It tries to dispute the generalization by the cognitive method, where peoples behavior tends to be given general explanation not putting into consideration the fact that every individual behaves in their unique way. Nonetheless, cognitive psychology appreciates the fact that there is a thought process that brings about the varying moods and behavior that people can experience and how they control our response to various circumstances. Behaviorism is ano ther approach used to study peoples behavior, where it mainly observes the how the human beings act (Behaviorism). The cognitive method came into existence as a way to counter or improve on what were believed to be the shortcomings of the behavioral approach. It gave more importance to the process that led to these actions rather than focus mainly on the observations that behaviorism believes are as a result of environmental stimuli, while in cognitive psychology views it as a process of the mind. They, however, tend to mostly make an assumption on the various mechanisms that are key to either of the two methods. The biological approach, on the other hand, focuses on the behavior of humans as influenced by various biological aspects. It concentrates on behavior being determined by genetics, anatomy as well as hormones. It, however, helps the cognitive method comprehend the various biological processes that are involved in the mental processes that influence behavior, which is the pr imary concern in cognitive psychology.3. Everyday examples of cognitive psychology and areas of application.Cognitive psychology is applied in therapy, education, social psychology as well as in new areas where its application is being studied on how best to use to it with artificial intelligence being one of the keys areas being considered. In therapy, the cognitive approach is used to assist in understanding the emotions of an individual by first being able to get to know their stream of thoughts. It aims at identifying this thought and trying to replace them with others that can improve the way an individual reacts to certain issues and in the process act as a very valuable tool in therapy. Educational psychology is another are where cognitive psychology is extensively applied. It is used in self-monitoring, where the stud...

Sunday, May 24, 2020

Comparison of Prometheus and the Serpent of Genesis

The story of Adam and Eve in Genesis, and Prometheus in Theogony have many similarities. In particular, the role of the serpent and role of Prometheus complement each other. The serpent and Prometheus are both portrayed as sly-talking tricksters that reveal immortal knowledge to the humans of earth, and they are both punished for their actions. In both stories, Prometheus and the serpent are conniving characters that rebel against the higher authority figure. In Genesis the serpent is introduced as, â€Å"more crafty than any wild creature that the Lord God had made†¦[the serpent] said to the women, ‘is it true that God has forbidden you to eat any tree in the garden?’’ (Genesis, 3). The serpent later uses his craftiness to fool the†¦show more content†¦Prometheus also gives knowledge to mankind, but reveals it in a more direct way than the serpent. Prometheus steals fire from Zeus, then takes the fire to earth and bestows the knowledge on mankind (Nelson, 45). When Prometheus deceives Zeus and gives fire to mankind, he releases the wrath of Zeus upon mankind and himself. Zeus punishes Prometheus by binding him with â€Å"inescapable harsh bonds†¦ he inflicted on him a long-winged eagle, which ate his immortal liver; but grew as much in all at night as the long-winged bird would eat all day† (Nelson, 43, 521-525). God’s punishment of the serpent does not seem as violent as Prometheus’s punishment, but they are both harsh. God also uses nature when punishing the serpent, like Zeus controlled the eagle. â€Å"Then the Lord God said to the serpent: Because you have done this you are accursed more than all cattle and all wild creatures. On your belly you shall crawl, and dust you shall eat all the days of your life†¦They [mankind] shall strike at your head’† (Genesis, 3). The serpent and Prometheus are punished for eternity for rebelling against their authority. Throughout both stories, the roles that the serpent and Prometheus play parallel each other. They both are presented as crooked characters from the outset. Both reveal knowledge to humans that the corresponding authority figures did not want the humans to have. The serpent and Prometheus’sShow MoreRelatedComparision of Greek Myth of Prometheus and Judaeo-Christian Adam and Eve1623 Words   |  7 PagesWhen comparing the ancient Greek creation myth of Prometheus and the Judaeo-Christian Adam and Eve story we find some striking similarities in both of them. Analyzing Hesiod’s Theogony and other sources we come to the conclusion that the old Greek religion did not include a direct link as to the creation of the humans. They just co-existed with the Gods. Maybe they sprang from Gaea herself, it is not certain. Other sources for the creation of man, point to Zeus giving the task of creatingRead MoreBible vs. Mythology994 Words   |  4 Pagesman and the universe. However the Greek Myths and the Bible have many differences when it comes to how and why everything happened. A comparison between these two is the creation of the universe. In Genesis 1:1 it states that â€Å"the earth was formless and empty, darkness was over the surface of the deep, and the Spirit of God was hovering over the waters† (Genesis 1:2). Then throughout seven days, God created light, the sky, the sea, plants, stars, birds, animals that live in water, livestock, andRead MoreEssay about Similarities in the Mythologies of Creation1301 Words   |  6 PagesLook at the ancient Greco - Roman creation myths as told by Hesiod in his Theogony and Works and Days and Ovid’s Metamorphoses, when compared to the creation myths as seen in the Old Testament’s book of Genesis they may not be as different as one would think. Taking a more in-depth look at both Genesis and Hesiod’s and Ovid’s work more closely, the reader can see that on multiple occasions the myths have almost identical similarities which reflect their views in society. The similarities in pa rticularRead More Mary Shelleys Frankenstein and Satanic-Promethean Ideals Essay2862 Words   |  12 Pageslatters Paradise Lost which informs the themes and structure of the novel more than any other source. Like many of her contemporaries, Mary Shelley draws parallels between Miltons Satan and the Titan Prometheus of Greek myth. However, the two are not simply equated (as in Byrons poem, Prometheus), but appear in various facets through both Victor Frankenstein and his creation. Furthermore, God, Zeus, and Adam are also evoked through these characters. Though its treatment of these mythical figuresRead MoreEssay about The Trickster in Myth2146 Words   |  9 Pageswith his duality and duplicity; his tendency to shape-shift and gender shift whenever necessary for the sake of the trick. In many cultures the trickster is the villain and the hero; stealing fire from the gods and bringing it to the people as Prometheus did in ancient Greek culture. (Wikipedia, Trickster) Wit hin his duality he is a god and a mortal; a creator and a destructor; a male and a female. The trickster can be found to live as a god or goddess or simply as an anthropomorphic animal, which

Monday, May 18, 2020

Tools And Techniques Used For It Support - 1480 Words

Tools and Techniques used in IT support Tools Helpdesk software is a commonly used tool in IT support as it can speed up problem solving process. It allows for quick assignment of tasks, and easy task logging, the ability for users to raise issues easy, for the helpdesk staff to assign and complete tasks quickly, as well as the ability to see similar previous issues, and apply a known solution to the issue. Antivirus Software is an essential tool, it provides protection against malicious code which can damage machines and steal data. Use of antivirus software can show which machines are the most vulnerable, as well as the types of attack as well as the source as to prevent future issues. VNC, Virtual network computing allows helpdesk†¦show more content†¦Multimeters are used to identify the source of an electrical hardware issue, it can be used to see what part of a machine is damaged, and to check that the circuitry of the chipboard is allowing the correct flow of electricity. It can be used to ensure that a power supply is working correctly, by checking the voltages of each rail. Toolkits contain tools such as screwdrivers, brushes, wirestrippers, plyers, allen keys and various other equipment that can be used to service a machine. These tools allow a technician to access a machine, and take it apart, as well as clean it if necessary. Techniques Questioning is a very important technique as it allows the technician to identify the issue the user is having. It can also be used to figure out if the user is capable of fixing the issue themselves, as to speed up the troubleshooting process. Use of fault logs is important as it can identify the issue that a machine is having, and point the technician directly to the cause. They are also useful as they can show a trend of common issues that a machine has. Use of solutions database is important to a helpdesk, as it speeds up the troubleshooting process massively. This allows the technician to find out the fix for the issue from a list of similar or identical issues that have occurred in the past, removing the need for testing various fixes until one is found. Compare a range of hardware and software troubleshooting toolsShow MoreRelatedThe Desctiption of the Service Desk1159 Words   |  5 Pagesdissatisfaction.This paper provides a wider literature review on service support and provides a more detailed case study description. The IT service desk provides customers and users with support for using IT services such as application services, operational services and value enabling services. The main task of the service desk is to effectively communicate with customers. Besides, keeping customers and users informed on the progress of their support requests. In this article has identified ten key steps forRead MoreThis Paper Explores Some Of The Techniques And Tools That1149 Words   |  5 PagesThis paper explores some of the techniques and tools that are used by terrorist leaders to try to influence and change the mindsets of people. Political and religious motived techniques that are used by terrorist leaders are discussed in the paper. The paper also discuses how terrorist leaders have used the internet to gain support, influence, and recruit new members, Keywords: Terrorist, Political and religious motives, internet Over the years there has been many different terroristRead MoreDad (Data Analysis and Design)1117 Words   |  5 Pagesmanipulation and query tools and techniques 4. Implement and test database design. ASSESSMENT CRITERIA |Criteria for PASS |Possible evidence |Feedback | | | |Y |N |Comments | |P13.1.1 Provide evidence to support an | Read MoreObject Oriented Refactoring Lifecycle Survey1714 Words   |  7 Pagesharika@mavs.uta.edu Abstract— Index Terms— 1. INTRODUCTION 2. RELATED WORK 2.1 Serge Demeyer and Stephane Ducasse s Refactoring Process This is a five step technique based on class diagram. Step 1: Create Subclass Step 2: Move Attribute Step 3: Move Method Step 4: Split Method + Move Method Step 5: Clean-up The advantage of this technique is that it’s easier to find elements which are easily passed by because these elements change their position after the making of a subclass. That is, it is easyRead MoreRisk Management : The Technology Intensive Organizations Essay796 Words   |  4 Pagesand process that used for producing goods and services. This kind of approach and management practices helping organization to maintain the proper workflow by considering the risk factors. In addition to this, manager are using schedule compression analysis to evaluate the key barriers and develop plan to achieve objective more efficient manner. Traditional management approach not uses forecasting and risk management (Carrick. et.al. 2010). However the risk management is powerful tool for managing theRead MoreUnit 12 – Technical Support (Assignment 1) –P11484 Words   |  6 PagesBarking amp; Dagenham College | IT Support Guide | Unit 12 – Technical Support (Assignment 1) –P1 | By Hayden Sharp | Table of Contents Introduction 3 Remote Desktop 3-5 Monitoring Tools 6-7 Third Party Software 8-10 Administrative Tools 11-12 Techniques 13 IT Technical Support (P1) In this report shall be investigating the different tools and techniques used for technical support. This will be aimed at the help desk solutionsRead MoreNet Present Value ( Npv )1530 Words   |  7 PagesNet present value (NPV) is a discounted cash flow technique used to determine the overall value of a project or a succession of cash flows (Blocher et al, 2008). See Appendix 1 for a simplified calculation. Belli (2001) argues that NPV is more suitably applied to mutually exclusive projects; these types of projects are those that if accepted, prevent other contending projects to be approved (Mowen et al, 2009). NPV is understood to be an absolute measure, therefore when selecting between mutuallyRead MoreThe Benefits of Software to Support Assessment1028 Words   |  4 PagesSoftware to Support assessment Software to Support assessment Technological advancement and globalization have ushered the era of global economy which is powered by technology, fueled by information and driven by knowledge. The era of such technology starts from the very beginning when the earlier mode of communication like telegram, wireless and cable telephones were invented. But there is no doubt in saying that the biggest inventions of last century were computers and internet which are consideredRead MoreRelationship Between Accounting Technique And Operation Management Tools925 Words   |  4 PagesOverview: As the most important managerial tool, target costing is widely employed by manufactory to manage the product cost in their operations. Contrasted with previous studies mainly conducted in leader companies, this journal analyzes how the target costing implement in small and medium enterprises(SME). While, the company cannot obtain the competitive advantage with only cost consideration. Besides the simple cost reduction technique, target costing also should be identified as the integratedRead MoreLean And Six Sigma Analysis Essay1271 Words   |  6 Pageswasteful activities in business processes. Lean projects can be done in a high speed 3-5 day Blitz (Kaizen) mode of operation. Six Sigma techniques can eliminate quality and customer dissatisfaction issues by implementing disciplined problem solving techniques to get to the true root causes of complicated problems. Lean Manufacturing logic, tools and techniques were developed by many industrial innovators in the 19th and 20th centuries but it was mostly popularized by Toyota s successes with Lean

Wednesday, May 13, 2020

Social Protection Policies And Programmes Are Really Just...

Assignment on â€Å"Social protection policies and programmes are really just a form of residual social welfare and cannot address deep-seated problems of poverty.† Discuss. By: Elin Lakra ( M2014CODP007) Course Teacher: Prof. Pushpendra Kumar Date: 31/07/2015 Contents: ïÆ'Ëœ Introduction ïÆ'Ëœ Social Protection in India ïÆ'Ëœ Poverty in India ïÆ'Ëœ The Residual Social Welfare ïÆ'Ëœ Advantage ïÆ'Ëœ Limitations ïÆ'Ëœ Conclusion ïÆ'Ëœ Reference Introduction: - Social Protection refers to those measures that aim at preventing, reducing and eliminating social and economic vulnerabilities to poverty and deprivation. Poverty and deprivation continue to affect large number of population across the world despite rapid growth over more than six decade and according to UN Report about 80 percent of the populations are living without access to adequate social protection cover. Social protection helps in the realization of all entitlements which are given as human rights to all human being and which are enshrined in Universal Declaration of Human Rights. Social Protection in India: - When we talk about the social protection in India, the Indian Constitution contains all the ingredients which compel the state to move towards the realization of socio-economic rights. The Fundamental Rights of the Constitution prohibit human trafficking and child labor in hazardous industries, it talks about right of children to education and recognizes the right to form association and unions. The DirectiveShow MoreRelatedAreas of Knowledge of Hrm11342 Words   |  46 Pagesthe organisation. A contract of employment may be defined as an agreement voluntarily entered into between the employer and the employee as regards the manner of performance of specified duties. A contract of employment can usually be made in any form, by deed, in writing or by words of mouth. The contract of employment is governed by the general principles of law of contract. Essential Features of a contract of Employment A contract of employment is a written statement, which usually containsRead MoreTrade Openness and Economic Growth in Nigeria23422 Words   |  94 Pagestariffs. The liberalization of trade has led to a massive expansion in the growth of world trade relative to world output. While world output (or GDP) has expanded fivefold, the volume of world trade has grown 16 times at average compound rate of just over 7% per annum. In fact, it is difficult, if not impossible, to understand the growth and development process of countries without reference to their trading performance. (Thirlwall, 2000). Likewise, Fontagnà © and Mimouni (2000) noted that sinceRead MoreShareholder Value and Current Financial Crisis: An Analysis of the Relationship4354 Words   |  18 PagesShareholder Value and Current Financial Crisis: An analysis of the Relationship INTRODUCTION Corporate governance in a particular firm is inevitable for its administration, policy making and overall health. In other words, ‘Corporate governance affects the development and functioning of capital markets and exerts a strong influence on resource allocation[1].’ Not only does it conduct the present running of a firm but it also has a futuristic outlook and a good corporate governance system encouragesRead MoreEco-Efficiency Creating More Value with Less Impact14412 Words   |  58 Pagesexpression. After a contest and much agonizing, we came up with eco-efficiency. In simplest terms, it means creating more goods and services with ever less use of resources, waste and pollution. After only a decade, eco-efficiency is everywhere. I just now did a web search on one search engine, which offered me 6,149 more web sites about eco-efficiency. Today, universities teach it; consulting companies charge you to tell you how to do it; organizations like UNEP and the OECD hold conferences aboutRead MoreThe Impact of Business Ethic on Organisational Performance14958 Words   |  60 PagesCompliance with Legal and Financial regulations----------------------------------------------------------43 4.3.3 Business Ethics and Corporate Governance ---------------------------------------------------------------44 4.3.4 Business Ethics and Corporate Social Responsibility -----------------------------------------------------46 CHAPTER 5: IMPLICATIONS, RECOMMENDATIONS AND CONCLUSION 50 5.1 Introduction --------------------------------------------------------------------------------------------50Read MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesPress 2006 The moral rights of the author have been asserted Database right Oxford University Press (maker) First published 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scopeRead MoreMarketing Management130471 Words   |  522 Pagesintroduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) definesRead MoreThe Airline Industry: Facing The Challenges Of The 21st Century20678 Words   |  83 PagesTABLE OF CONTENTS INTRODUCTION.....................................................................................................................3 AIR JAMAICA AND GOVERNMENT SPENDING..............................................................4 SOCIAL AND LABOUR CONSEQUENCES IN THE 21ST CENTURY TRANSPORT INDUSTRY ...............................................................................................................................7 PASSENGER AVERAGE TRIP LENGTHS AND FARE LEVELS IN ....Read MoreThe Relationship Between Job Satisfaction and Absenteeism in a Selected Field Services Section Within an Electricity Utility in the Western Cape31415 Words   |  126 Pagesas high as 12 % without even realising it.† Absenteeism seems to be a behaviour that organisations can never eliminate, but they can rather control and manage it. George and Jones (2002, p. 94) note that â€Å"organisations should not have absence policies that are so restrictive that they literally force workers to come to work even if they are ill. Organisations may want to recognise that a certain level of absence is indeed functional.† 1.2 PROBLEM STATEMENT Buitendach and De Witte (2005,Read MoreStrategic Marketing Management337596 Words   |  1351 Pagesreserved The right of Richard M.S. Wilson and Colin Gilligan to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions

Wednesday, May 6, 2020

Democracy And The Right Of Voting - 901 Words

Democracy Democracy is a generic term and every mature person living in today’s world is familiar with it. Democracy is a topic of debate now-a-days and most of the research about it has already been conducted through surveys and choices of people. Democracy is a system that assures the people’s part in taking decisions of state and political affairs through the right of voting. The generic definition and concepts of democracy are easy accessible on many websites online. Democracy is a on which almost 70% of the research is already done and further research is mostly taken in order to check the shifting choices of the people. Mostly the new generations are more attracted towards the concept of democracy and many organizations tend to analyze the changing behavior of people. The generic data about democracy on the internet has also explains it very well. According to the generic data found on internet democracy can also be defined as the ‘government by the people’. The government is supposed to be made with the majority voting of the people and people are free to vote any candidate of their own choice in a democratic country. (Building) The democratic countries give power of choice to their people so that the decision of the people should be made a supreme decision as the rulers supposed to rule on them and the people should have the right to select their rulers freely. Democracy in countries is dependent upon many factors and the main factor stood as the activeShow MoreRelated10 Ways e-Voting Could Save or Destroy Democracy1000 Words   |  4 PagesDemocracy As applied to the newspaper article: 10 ways e-voting could save or destroy democracy http://www.smh.com.au/it-pro/government-it/10-ways-evoting-could-save-or-destroy-democracy-20140425-zqxni.html First appearing in the Sydney Morning Herald, 25th April Democracy As applied to the newspaper article: 10 ways e-voting could save or destroy democracy Australia, in its relatively short history has always had an emphasis on social, personal and political freedoms – andRead MoreInfluence of Compulsory Voting1626 Words   |  7 PagesIdea of Compulsory Voting After Australia, Singapore, and Switzerland implemented compulsory voting and the turnout of voters grew, other democratic countries began wondering if the idea should be implemented globally. Research began on how this implementation affected countries with compulsory voting in place and how it would affect other countries such as Canada (Twomey, 2013). The idea that Canada, or another similarly democratic country, should pass a policy of compulsory voting would be againstRead MoreCompulsory Voting: Moral Issues and Necessities in A Democratic Nation1686 Words   |  7 PagesCompulsory Voting: Moral Issues and Necessities in A Democratic Nation Compulsory voting as defined by Merriam Webster is a system in which electors are obligated to vote in elections, or be subject to punitive measures such as fines or community service if violated. It is a system of voting that has been implemented successfully in over 30 countries, and has seen the increase in voting turnout on average of 20%. When compulsory voting was abandoned turnout after a period of mandatory voting, votingRead MoreShould Mandatory Voting Be Banned?912 Words   |  4 PagesCanada’s democracy. As a result, mandatory voting has gained the attention of many political scientists and political analysts. While there are good reasons to worry about Canadians’ diminishing voter turn-out, it is also fair to say that mandatory voting will not prove beneficial to the future of Canada’s democracy. Although mandatory voting will increase the voter turn-out, it will not create an informed voter base and neither raise a more politically knowledgeab le society. Making voting compulsoryRead MoreDemocracy By Robert Dahl : Democracy1518 Words   |  7 Pages Democracy in India Bisharo Hassan 1001638310 POL 100Y1 TA: Nick Through the study of human history it is evident authoritative and monarch governments prevailed as legitimate authorities but with careful considerations these political systems were seen as inaccurate by many. New political systems, functions and responsibilities soon began to surface. Democracy was among these new political systems and argues for the influence of citizens in politics and the protectionRead MoreGiven The Increasing Decline In Turnout For Elections,1477 Words   |  6 Pageswhether a compulsory system of voting should be introduced in the UK and other advanced democracies. Proponents of compulsory voting would argue that voting is a civic duty, similar to paying tax or serving on a jury. They would also contend that it would lead to increased political participation and engagement and that parliament would become more truly representative and considerate of the whole electorate. Opponents, on the other hand, would mainly argue that making voting compulsory would be an infringementRead MoreRace And Beyond : Why Young, Minority, And Low Income Citizens Don t Vote1278 Words   |  6 PagesFulwood and I believe it is so unfortunate that Americans don’t use this right. Voting is one of the most valuable possessions that Americans are given and yet they do not use. Many of the countries around the world do not grant voting rights to their citizens. These countries either have a dictatorship or kingdom which prevents citizens from voting. People need to understand the sufferings of those people who struggled for this right. When the United States Constitution was formed, it stated that â€Å"AllRead MorePersuasive Speech Outline1309 Words   |  6 PagesPersuasive Speech Outline (Using Monroe’s Motivated Sequence) Topic: Voting in Election Specific Purpose: To persuade the audience to vote in democratic elections to voice out their opinions and beliefs regardless of their background, to decide for their future, and to preserve the essence of democracy. Attention: * Provide a vivid description of people struggling to fight for their voting rights in certain countries. * Share relevant facts /statistics of how a small number of votesRead MoreRestricting the Voting Rights of Felons1491 Words   |  6 Pagesvolunteer Chaplin that counsels inmates. In America, there are more than 4 million voices like Hiser who are refused the right to vote. Republican state legislators continue to withhold this fundamental right of democracy from felons who have rejoined society as abiding citizens. Consequently, restricting the voting rights of felons has reflected a negative impact on society and civil rights as this partisan law; disproportionately affects minorities and men, while it also contradicts the fifteenth amendmentRead MoreU.S. Voter Participation Essay1744 Words   |  7 Pagesrepresentatives, hence the term representative democracy. It may seem to be beyond argument that political participation is a key objective in all democratic institutions. However, there is room for legitimate disagreement about the health of our democracy, in regards to t he extent of civic participation. This raises the important question of how much participation there actually is in the United States. How many Americans take part in activities such as voting, attending political meetings, joining

Brief Article Teaches You the Ins and Outs of Ut Essay Topics and What You Should Do Today

Brief Article Teaches You the Ins and Outs of Ut Essay Topics and What You Should Do Today The next time you've got an assignment, you know that you'll be able to create a special essay using Essay Generator FX. Both essay questions have various formats and focuses, so make sure that you understand what the questions are asking you to do before you commence writing. The essay demands proficient handling and skilled strategy. Argumentative essay is thought to be one of the most difficult assignments to finish. Things You Should Know About Ut Essay Topics Writing a research paper even though may appear challenging is a considerable portion of normal student life. Literature is also regarded as an intriguing portion of the topic. however, it isn't o popular since most students aren't able to fathom the criticality of the exact same. Writing is a present that comes naturally. Studying only will help improve your abilities. As a student you should have the interest to work on a specific topic and excel in the exact same. Academic papers play an extremely important part in your academic success. For a student in the center school the typical topics are associated with science and history. For instance, you can pick a topic for elementary, middle, or higher school. The Number One Question You Must Ask for Ut Essay Topics With just essay questions and a few keywords it's going to be able to make written work that's unique, creative and absolutely free of plagiarism, in only a couple of seconds. Additionally, you can capture reader attention with the aid of funny essay topics. You can select a topic that apparently appears unique and fascinating, but when it has to do with finding relevant details on it there is none. If you're not too knowledgeable about the subject of the assigned essay it's going to be even harder to produce valuable suggestions and thought provoking concepts. You'll not have to be concerned about the appropriateness of your title. It would be better to reflect on ideas that are not that controversial, since the emphasis is on the sparking off of the thinking process than reflecting the capacity to deal with complex ideas of life. The option of compare and contrast essay topics isn't a simple task because you have to clearly show your analytical skills. There are many techniques for making an excellent title that will underline the principal idea of the personal narrative essay topics you're examining. The primary goal of topic choice for a proposal essay is to demonstrate the idea can be put into place in practice. Finding the most suitable topic is both important and hard at the exact same moment. It would be less difficult to learn more about the theme and write about doing it. Students require the essay topic generator like they require food. Today, most college students find it difficult to compose an essay on a particular topic. The more you comprehend the simpler it's for you to compose a thriving research paper. Typically, all you have to do is to state the topic and you'll obtain an entire essay sample to carry on working all on your own. Regardless of what essay topic you are given, our essay generator will have the ability to finish your essay easily. No matter if you're looking for essay topic generator or simply want professional assist with your college or university essay, we are pleased to supply you with a help hand! Persuasive essay is one of the most tough forms of essays, yet is it one of the most favorite professor's assignments. In fact, a thesis is the center of the full paper. It is the core of the whole essay.

The Man Of My Life Essay Research free essay sample

The Man Of My Life Essay, Research Paper The Man of my Life On January 16, 1994, something happened that changed my life everlastingly. My parents and I were traveling to pass the twenty-four hours at the lake, because it was a beautiful twenty-four hours. My pa was happier than of all time, but so two stealers came inside the house to kill him. It was a error. The stealers thought he was person else. I was at that place when this happened, and I about got killed excessively. This has affected me in many ways. I miss holding a adult male loving me. My bosom has become softer, and I feel responsible for my ma # 8217 ; s good being. One twelvemonth after his decease, I began looking for the right adult male for me. Since I have four other sisters, my pa was the lone adult male in the house. I wanted person to love me the same manner he loved me, person protective, careful, polite, intelligent, and with a large bosom. We will write a custom essay sample on The Man Of My Life Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Because of this, in every relationship that I have had, I have given all my bosom. I have non found the right adult male yet, and I truly lose my pa # 8217 ; s love. My doctrine instructor from high school told me one time, that I have to give everything that I have indoors of me but ever being smart. I have learned it is the best manner to make everything, so my bosom has become softer. S he told me that I had to forgive the two stealers if I wanted to be happy. It was difficult, but I did it. I guess that if one twenty-four hours they ask me for some H2O, I will give them some, because God is the 1 who is traveling to judge them, non me. My pa was a really rigorous adult male. He loved my ma, so he wanted me to esteem her and to make everything she said. This is why since he passed off, I feel responsible for my ma # 8217 ; s good being. I am the lone 1 who lives with her. She ever wanted to take good attention of me. When I got pregnant at the age of 16, I knew my ma was non traveling to experience proud of me. If my pa were still alive, this would neer hold happened to me. I took advantage of her and she knows it. I have been seeking to do it up to her, because I know she misses holding a adult male by her side. This has been a really difficult experience for me. I non merely saw a offense ; I saw how my pa was murdered. Since that twenty-four hours, I can non see blood because I get excessively nervous. Whenever I see a dad playing with his kids, I truly miss holding my pa around. I believe that eventhough I am making good in my life, I will ever hold that cheery twenty-four hours on my head, and the many things that my pa taught me in such a short clip.

Tuesday, May 5, 2020

Corporate Finance Pharmaceutical ASX

Question: Describe about the Corporate Finance for Pharmaceutical ASX. Answer: Introduction Race oncology is a pharmaceutical company listed in the ASX. The company has various drugs that are patented undwer its name. The brand has got Bisantrene, a drug that is used for chemotherapy drug and has been the anchor product for this company for a very long time. The drug is used commonly for cancer patients in chemotherapy. However, Race Oncology has many other drugs that are used to for other treatments hence the companys shares have value in the stock market. The companys share price has been changing depending on the information in the market (Brentani, 2004). . The company has patented some of its drugs that have been discovered during its research and development. In this paper, we shall analyse the role and importance of a CFO for this company. Role of CFO Treasury duties Under these duties, the CFO performs functions such as ensuring that the suppliers are paid on time and the correct amount, he also oversees the payment of management fees, the CFO processes the payroll for the various persopnnel that work in the company. However, the CFO is involved in ensuring that the company manages risk in a good way to ensure that the company is not making any loss , this is also known as hedging. Collections from debtors, also fall under this category of treasury duties. (Barnes, 2009) . There are different ways of making payments that include methods such as issuing cheques, RTGS, money transfers through banks, cash among other methods. The chief finance officer evaluates and advices on which is the best method of payment in term of cost and security (Brentani, 2004). The chief finance officer also advices on the lengrh of time that the company can give out credit. The repayment and payment periods are vital for every company as they determine the liquidity o f the company and its ability to make payments and operate well. Under the treasury duties, the CFO is supposed to calculate the interest payments for the debts that the company takes, and as the head of finance the CFO should negotiate with bank managers to offer credit that is suitable for the company. The lowest chargest or interest rates are best for the company. (Hillier, 2010). The CFO of Race Oncology makes funding decisions for the company. For a pharmaceutical company most funds go to the research and development department. However, there are competing projects that are equally beneficial to the company hence the CFO should be knowledgeable in which project gives the company higher returns (Jordan and Michel, 2001). The chief finance officer should evaluate all the projects that the company intends to undertake and recommend to the board of directors the project that will suit the company in terms of increasing profits and also increasing the companys value. The CFO prepares daily financial position of the company as well as the monthly management reports to report to the board about the position of the company. (Karaian, n.d.). When it comes to foreign currency, the CFO purchases and sells the foreign currency according to the companys demands and advices on when to buy inorder to save the company from making loses on forex. Controllership duties For any company, the internal controls are very vital, they should be strong enough to ensure that no fraud can take place. The CFO together with the internal and external auditor recommends the internal controls that should be put in place for the company in order to achieve non fraud free financial system. The Cfo provides information that is used at all levels of management on how operations in the company should be carried out(Nelken, 2006). He isntitutes various processes meant to safeguard the companys assets. Inventory management, is also a duty of the CFO ands for a pharmaceutical company the inventory is a vital component of the company. This is part of the working capital management that includes the accounts receivable and cash that determines how efficiently the company will operate. It is important to control the cashflow of the company. This information on cashflow is important for decision making. The information provided by the CFO should be complete, verifiable, mean ingful so that the board should have confdidence on the major decisions that they make (Pesaran, 2010). All the controls institutred in the company are very necessary for any project to be successful. The CFO should be able to know where the money is being used and if it is being used in the right way. The CFO in some companies is part of the oversight committee that oversees how projects are being undertaken (Read, 2013). Also, the tax matters fall under the financial department of the company, the CFO ensures that all the taxes are paid and on time to mitigate against any tax penalities that are as a result of delayed submissions. Magaging taxes is key to any companys success. The chief finance officer is responsible for disseminating fianancial information to the third parties. Third parties in this case includes shareholders who expect that the financial statements prepared for the company reflect a true and fair value for the company and can be relied on(Executive careers in business administration, 2007). Other third parties who are interested by the information are suppliers who want to know if the company is in a position to repay them and the government whoich is interested in knowing the comnpanys tax liability(Jordan and Michel, 2001). .. Economic strategy and forecasting duties Developing strategies and budgeting is also another role of the CFO. He should be able to plan the companys finances for the next one year so that the cash received is sufficiently used in various projects in both the short term and the long term. In order to ensure that the company is improving and growing at the same time, the chief finance officer should ensure that the budgets of the company are prepared so that all the projects arew budgeted for and funds allocated for the projects. This stabilizes the company both in the short term and long term and thus the company is able to grow steadily. How responsibility of CFO can impact objective of the company The CFO steers the company to making better decisions in terms of finances. These includes selecting the projects have high returns which is aimed at increasing the companys profitability. The objective for this company is to maximize profits for the shareholders hence the strategies and budgeting that are made by the CFO are critical because they ensure that the company is on a profit making path (Jordan and Michel, 2001). . There are other decisions that are not made solely by the CFO although the CFO is the one who advices the team making those decisions such as dividend payment decisions. The controllership duties ensure that the companys financial position reflects are true and fair position of the company(Executive careers in business administration, 2007). Transparency is oanother objective that the company has and the CFO helps in creating a transparent financial system so that the shareholders are confident that their moneys are being used in the correct way. One of the criteria for a company to be listed is that it must ensure that it is transparent enough not to cast any doubt to the potential investors. Hence, transparency forms one of the objectives of the company that it should provide a good choice for anyone who wants to invest in it. Corporate governance also requires for compoanys that are listed in the stock exchange to have good internal controls which results to transparent companies. Cost minimization is also another objective for the companies therefore the CFO is required to make decisions that make the company have as little cost as possible. One of the ways of reducing the companys costs is ensuring that thec company is efficient enough for all its processes. This includes having a lean but competent work force, the CFO should ensure that all the employees that is the human resource are fully uitilized, he should also make sure that the company incurs very little in terms of interest on loans from banks , hence, on of its roles is that he should negotiate with the creditors to give out loans that have low interest rates(Jordan and Michel, 2001). Increasing the companys growthand market share is another objective that the company should have. The CFO as part of the strategic team ensures that the company has new frontiers. The CFO should have constant knowledge of potential markets and the frontiesrs that can take up the companys products. Increasing penetration should be an objective of the Chief financial officer for the company and this has a ripple effect on the companys profitability. The CFO formulates the blue print on how the company will penetrate the market .There are potential areas that the company should take their products to and this way they will increase the value of the company. question b Efficient market hypothesis Efficient market hypothesis was a hypothesis formulated by Eguen Fama who was a professor in the university of Chicago in 1960. This was an advancement of the random walk hypothesis hence he was defending the random walk theory. The hypothesis states that the stock exchange prices depends on the information being floated in the market. Hence the current information in the market are the reflection of the market prices for shares, bonds and other financial instruments being traded (Brentani, 2004). News or any other information that he was taking about is that which that can affect the prices of the equities and that which is impossible to know in the future. For example when a major catastrophe happens in any country the stock markets are affected and that is the reason the government is quick to release information that assures the investors that the stocks will not fluctuate in price hence averting any fall in the prices of the shares(Curtis, 2012). However, professor Fama revised the hypothesis to include the strong market hypothesis, semistrong market hypothesis and the weak market hypothesis in 1972. He suggested that in respect to weak market hypothesis is that the past information obtained from a histrorical basis affect the price of the shares. He suggested in this hypothesis that the investors do not behave in a rational way hence they can react or over react to news while other investors do not give any importance to to the news. However, some of the investors leverage on the information to make profits when selling their securities. Therefore, the efficient market hypothesis assumes that investors should be aware of the information currently being floated in the market as it affects prices of the market share.The fund manager may also select a portfolio with a pin. The fund manager knows that the prices of this shares can be affected by the historical prices hence he can be able to predict the share price of the security and recommend whether to buy or sell the security. The fund manager formulates the blue print on how the company will hedge the market .There are potential stocks that an investor should invest in and watch out for any information or news that can increase profits. The performance of a portfolio can based on previous information of the shares. The fund manager can therefore recommend and predict the future performance of the shares with a pin (Executive careers in business administration, 2007). Efficient market hypothesis states that for a shareprice to be where it is it should have internalized all the information in the market. Efficient market hypothesis implies that the cost of the asset is as a result of the stock exchange internalizing the information in the market. Effective market hypothesis needs that investors or market participants to have expectations that are logical and so should be required to manage their expectations regarding the share perfomace as new information changes the share price. The fund manager should th erefore select a portfolio with a pin. References Barnes, P. (2009). Stock market efficiency, insider dealing and market abuse. Farnham, Surrey, England: Gower. Curtis, G. (2012). The stewardship of wealth. Hoboken, New Jersey: John Wiley Sons. Hillier, D. (2010). Corporate finance. London: McGraw-Hill Higher Education. Jordan, J. and Michel, F. (2001). The lean company. Dearborn, MI: Society of Manufacturing Engineers. Nelken, I. (2006). Hedge fund investment management. Amsterdam: Elsevier/Butterworth-Heinemann. Pesaran, M. (2010). Predictability of asset returns and the efficient market hypothesis. Munich: CESifo. Pompian, M. (2012). Behavioral finance and wealth management. Hoboken, N.J.: Wiley. Read, C. (2013). The efficient market hypothesists. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Read, C. (2013). The efficient market hypothesists. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Ross, S., Westerfield, R. and Jaffe, J. (2005). Corporate finance. Boston: McGraw-Hill/Irwin. Ross, S., Westerfield, R. and Jordan, B. (2000). Fundamentals of corporate finance. Boston: Irwin/McGraw-Hill. Ross, S., Westerfield, R. and Jordan, B. (2007). Essentials of corporate finance. Boston: McGraw-Hill/Irwin. Smart, S., Megginson, W. and Gitman, L. (2004). Corporate finance. Mason, Ohio: Thomson/South-Western. Strachman, D. (2012). The fundamentals of hedge fund management. Hoboken, N.J.: John Wiley Sons, Inc.

Saturday, April 11, 2020

Essay Essay Topics - How to Choose A Good One

Essay Essay Topics - How to Choose A Good OneThe first step towards writing a great response essay is to come up with different response essay topics. You can start by answering what is the most commonly asked question. For example, if you are a teacher and your students ask 'What would you do to improve the school?' you will need to write about what the best method is to improve education and what benefits they will derive from it.However, if you have the knowledge of how to write quality subjects but lack the time to spend on learning new subjects then you can learn how to create multiple topic sets for different subjects. It may be that you have been asked to write a response to an exam that requires a comprehensive understanding of the subject. If this is the case, you may want to consider a variety of different responses from the previous topics you have written and combine them into one essay topic.If you have not had any prior experience in writing, classic essay topics are a good starting point. However, if you have some expertise in areas like mathematics, physics or biology, you may also be able to create topic options for other subjects that you are particularly passionate about. If you are an avid reader, you may even be able to incorporate your interests into essay topics. For example, if you enjoy reading historical works, you could create essay topics on everything from Renaissance history to an edition of Captain Cook's 'Diary.'Once you have a list of essay topic ideas ready to go, you will need to figure out which topic is most suited to your specific area of expertise. For example, if you are an English major, you will need to identify which types of essays you are most interested in writing. Are you more interested in school books or poetry?Once you have identified your top essay topic ideas, you will want to break them down into individual sections so that you can create the paragraphs that make up your essay. By writing each paragraph as if it were the very first one, you will avoid having to re-read the piece several times as you edit. If you have any specific questions you would like to ask in your response, this can be done by writing the question in the first paragraph and then continuing to add the answer in the following paragraphs. Be sure to give specific examples for each answer you provide so that readers are able to get a clear picture of what your piece is all about.You will need to let your personal thoughts come through in your essay as well. For example, if you are writing about changing the way your children play, you may have had experiences that inspire your essay topic. If you have experienced problems playing with your children, chances are you may not have used them as examples in your essay.For those who are writing response essays to popular essay topics, there are some helpful tips to keep in mind. First, if you choose a topic that you do not have experience with, you may need to look into reso urces such as online classes or books on the topic. Second, if you have written a book or article about a subject you know little about, you may want to use it as a guideline for your essay.

Thursday, April 2, 2020

Analysis of Tenth of December by George Saunders

Analysis of Tenth of December by George Saunders George Saunders deeply moving story Tenth of December originally appeared in the October 31, 2011, issue of The New Yorker. It was later included in his well-received 2013 collection, Tenth of December, which was a bestseller and a National Book Award finalist. Tenth of December is one of the freshest and most compelling contemporary stories, yet we find it almost impossible to talk about the story and its meaning without making it sound trite (something along the lines of, A boy helps a suicidal man find the will to live, or, A suicidal man learns to appreciate the beauty of life). We have to chalk this up to Saunders ability to present familiar themes (yes, the little things in life are beautiful, and no, life isnt always neat and clean) as if were seeing them for the first time. If you havent read Tenth of December, do yourself a favor and read it now. Below are some of the features of the story that particularly stand out; perhaps theyll resonate for you, too. Dreamlike Narrative The story shifts constantly from the real to the ideal, to the imagined, to the remembered. Like the 11-year-old protagonist of Flannery OConnors The Turkey, the boy in Saunders story, Robin, walks through the woods imagining himself a hero. He trudges through the woods tracking imaginary creatures called Nethers, who have kidnapped his alluring classmate, Suzanne Bledsoe. Reality merges seamlessly with Robins pretend world as he glances at a thermometer reading 10 degrees (That made it real) and also as he begins to follow actual human footprints while still pretending that hes tracking a Nether. When he finds a winter coat and decides to follow the footsteps so he can return it to its owner, he recognizes that [i]t was a rescue. A real rescue, at last, sort of. Don Eber, the terminally ill 53-year-old man in the story, also holds conversations in his head. He is pursuing his own imagined heroics- in this case, going into the wilderness to freeze to death in order to spare his wife and children the suffering of caring for him as his illness progresses. His own conflicted feelings about his plan come out in the form of imagined conversations with adult figures from his childhood and finally, in the grateful dialogue, he imagines between his surviving children when they realize how selfless hes been. He considers all the dreams hell never achieve (such as delivering his major national speech on compassion), which seems not so different from fighting Nethers and saving Suzanne- these fantasies seem unlikely to happen even if Eber lives another 100 years. The effect of the movement between real and imagined is dreamlike and surreal- an effect that is only heightened in the frozen landscape, especially when Eber enters the hallucinations of hypothermia. Reality Wins Even from the beginning, Robins fantasies cant make a clean break from reality. He imagines the Nethers will torture him but only in ways he could actually take. He imagines that Suzanne will invite him to her pool, telling him, Its cool if you swim with your shirt on. By the time he has survived a near drowning and a near freezing, Robin is solidly grounded in reality.  He starts to imagine what Suzanne might say, then stops himself, thinking, Ugh. That was done, that was stupid, talking in your head to some girl who in real life called you Roger. Eber, too, is pursuing an unrealistic fantasy that he will eventually have to give up. Terminal illness transformed his own kind stepfather into a brutal creature he thinks of only as THAT. Eber- already tangled in his own deteriorating ability to find accurate words- is determined to avoid a similar fate. He thinks: Then it would be done. He would have preempted all future debasement. All his fears about the coming months would be mute. Moot.   But this incredible opportunity to end things with dignity is interrupted when he sees Robin moving dangerously across the ice carrying his- Ebers- coat. Eber greets this revelation with a perfectly prosaic, Oh, for shitsake. His fantasy of an ideal, poetic passing wont come to be, a fact readers might have guessed when he landed on mute rather than moot. Interdependence and Integration The rescues in this story are beautifully intertwined. Eber rescues Robin from the cold (if not from the actual pond), but Robin would never have fallen into the pond in the first place if he hadnt tried to rescue Eber by taking his coat to him. Robin, in turn, saves Eber from the cold by sending his mother to go get him. But Robin has already saved Eber from suicide by falling into the pond. The immediate need to save Robin forces Eber into the present. And being in the present seems to help integrate Ebers various selves, past and present. Saunders writes: Suddenly he was not purely the dying guy who woke nights in the med-bed thinking, Make this not true make this not true, but again, partly, the guy who used to put bananas in the freezer, then crack them on the counter and pour chocolate over the broken chunks, the guy who’d once stood outside a classroom window in a rainstorm to see how Jodi was faring. Eventually, Eber begins to see the illness (and its inevitable indignities) not as negating his previous self but simply as being one part of who he is. Likewise, he rejects the impulse to hide his suicide attempt (and its revelation of his fear) from his children, because it, too, is part of who he is. As he integrates his vision of himself, he is able to integrate his gentle, loving stepfather with the vitriolic brute he became in the end. Remembering the generous way his desperately ill stepfather listened attentively to Ebers presentation on manatees, Eber sees that there are drops of goodness to be had even in the worst situations. Though he and his wife are in unfamiliar territory, stumbling a bit on a swell in the floor of this stranger’s house, they are together.

Sunday, March 8, 2020

Far from Empire - German Colonial History and its Memorials

Far from Empire - German Colonial History and its Memorials Europe’s long and sinister colonial history can still be experienced in many places. Forced-upon European heritage, such as languages or the ominous right to militarily intervene, are found all over the globe. The different colonial narratives of the British Empire, the Spanish Navy or Portuguese traders are well known and often still glorified as a grand national past. Outside of Germany, the country’s colonial history is not referred to often within Germany it is a rather sore topic. Being overshadowed by the two World Wars, it is up to recent historical studies to fully bring it into the light. Even if – in terms of gaining territory, compared to its rivals - Germany’s colonial endeavors weren’t exactly successful, German colonial forces are guilty of terrible crimes against peoples indigenous to their colonies. As are so many European histories of the 17th,18th, 19th and 20th century, the German one is not short of gruesome acts committed in the name of forging a global empire. German East Africa and German-Samoa Even though Germans were part of the European Colonial Expansion right from the beginning, the engagement of Germany as a formal colonial power started its endeavors rather late. One reason was that the foundation of the German Empire in 1871, before that there was no â€Å"Germany† that could, as a nation, colonize anyone. Maybe that is another reason for the pressing necessity to acquire colonies, which seems to have been felt by German officials. From 1884 on, Germany quickly incorporated African colonies such as Togo, Cameroon, Namibia and Tanzania (some under different names) into the Empire. A few Pacific Islands and a Chinese colony followed. The German colonial officers aimed at being very efficient colonizers, which resulted in very ruthless and brutal behavior towards the natives. This, of course, sparked rebellions and uprisings, which the oppressors, in turn, brutally put down. In German South-West Africa (Namibia), the German leaders attempted to segregate all inhabitants by a German upper class and an African working class – following an ideology of deep biologist racism. This kind of segregation was not limited to German colonies. All of European colonialism shows this attribute. But, one can say that German forces were the most efficient as the examples of Namibia and, a Generation later, the occupation of Eastern Europe show. German colonialism was driven by heavy armed conflicts, some of which are rightfully called genocide (e.g. the so-called Herero Wars, which lasted from ca. 1904 until 1907), as German attacks and the following famines were responsible for the death of an estimated 80% of all Herero. The German colonies in the â€Å"South Sea† also fell victim to colonial violence. German battalions were even part of ending the Boxer Rebellion in China. The first period of German colonialism ended after World War I when its protectorates were taken from the Reich, as it was unfit to be a colonial power. But the Third Reich brought a second period of course. A surge of colonial memorials throughout the 1920s, ’30s, and 40s prepared the public for a dawning new colonial age. One, that quickly ended with the victory of the Allied Forces in 1945. Memories and Memorials - Germany’s Colonial Past is Surfacing The last few years of public debate and discourse have made it clear: Germany’s colonial past can no longer be ignored and has to be duly addressed. Local initiatives successfully fought for the recognition of colonial crimes (e.g. through having the designations of streets changed, that bore the name of colonial leaders) and historians emphasized how history and collective memory itself is often a construct rather than an organically grown development. The self-definition of a society or community is created through delimitation on the one hand and the construction of a common past through notions of unifying grandeur, such as military victories, on the other. The composition of the latter is supported by memorials, memorabilia, as well as historic artifacts. In the case of German colonial history, these items are vastly overshadowed the Third Reich and are often only viewed in its context. Recent history and the present show that there is still a long way to go when it comes to processing Germany’s colonial history. Many streets still carry the names of colonial commanders guilty of war crimes, and many memorials still show German colonialism in an exotic, rather romantic light.

Thursday, February 20, 2020

Prepare an income statement for a small business Essay - 1

Prepare an income statement for a small business - Essay Example In most instances, marketing is also used by marketers as an approach to retain more customers. Therefore, the success of a small business significantly relies on the marketing procedure. Marketing also boosts the sales of a business since, more people will be aware of the product being sold. This also builds a strong reputation of the company. Small businesses also rely on marketing research because; in most cases, the small businesses are found in challenging situations. Businesses should conduct adequate research to ensure a strategic marketing procedure. In marketing, customer segments should be measurable. This means that they should be large enough to constitute a market. The marketer usually faces a challenge when determining how to segment a market. This is because marketing segmentation enables a business to develop effectively. On the other hand, if the marketer is unsuccessful in the marketing segmentation, then, the business can incur collosal losses (Longenecker, Moore, & Petty, 2002). Market segmentation is a way of fine-tuning the target market. An unsegmented strategy is a strategy which identifies the total market as the target market. This strategy is also known as mass marketing. In some cases, this strategy can be productive to a company. However, it assumes that all clients share similar benefit from the products and services of the company. A multisegment strategy is defined as a strategy which recognizes different preferences of individual market segments and develops a unique marketing mix for each. Lastly, there is the single-segment strategy which usually involves the use of a single marketing mix for one market segment (Longenecker, Petty, Palich, & Hoy, 2012). For example, a pen store in the local area uses the unsegmented strategy since; the pen is promoted via a single medium and a broad distribution plan. This shows that only those who